marketing

What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]

What is it that makes your hotel distinctive and memorable? A great Experience! These days, for a hotel to stand out, you’ve got to offer more than comfy rooms and […]

According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing […]

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically […]

Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]

Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]

Google’s substantial revenue growth  — 24 percent — in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in […]

It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]