marketing

Every year presents new technology trends and forecasts for the hotel industry. Some gather attention without being very substantive, while others offer hotels something truly new, solving the specific problems […]

NB: This is an article from Revinate One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works […]

As hoteliers’ key audiences spend less time on the Web and more time on their smartphones’ social apps, it is crucial for hotels to have a digital engagement strategy that […]

There are now so many ways to customize your search ads that optimization can seem complex. Though the fundamentals of ad copywriting and testing remain in play, text ads have […]

Chat messaging has become a useful tool in marketing strategies of the hospitality industry to meet growing consumer demand. The Economist reported 2.5 billion people worldwide had installed at least […]

Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. But what about those looking for basic comfort and convenience? According to a survey […]

If you work in revenue management, chances are you’ve heard of terminology like price elasticity, unconstrained demand and personalization. These terms play an integral part in building the ideal revenue […]

While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social […]

Digital transformation has empowered travel consumers, while fundamentally impacting the way they buy, experience and share their vacations – before, during and after their trip. 96% of travellers say travel reviews […]

  These days, hotel and resort operators are feeling more and more heat from their owners to move the needle on ancillary revenue. RevPAR growth has dramatically slowed down to […]