marketing
The Quick Guide to SEO for Independent Hotels
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]
Stop chasing millennials. Instead, use data to drive marketing
It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How […]
How To Build Well Optimized Landing Pages to Increase Conversion Rates
Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]
% of New Sessions Missing: Changes to Google Analytics Metrics
For users of Google’s Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, […]
Can Facebook Catch up to Google in Travel Advertising?
Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]
How to optimize your hotel’s presence on Google
Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]
6 simple hotel marketing strategies to drive profitability and revenue
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already […]
As a Shopping Tool, Consumers Rate Online Business Review Sites Highly
TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]
Is your online presence attracting or turning away guests?
This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]
Smart digital marketing to optimize booking funnel and boost direct booking
Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts […]
