marketing
What is social proof, and how can you use it on your hotel website?
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]
Small steps to achieve performance optimisation in travel
Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]
Hotelier’s Guide: How to Optimize for Voice Search
Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to […]
Listen and Do: A Mantra for Keeping Hotel Personalization Simple
Back in 2015, a guest staying at Starwood Hotels tweeted that his room was cold. A few days later, he walked into his room to find an alpaca throw, a […]
What marketers need to know about WhatsApp Business
When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]
What Google’s mobile first indexing means for hotel websites
At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Bing gearing up for Hotel Ads general release
As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]
Defining Your Hotel’s Online Reputation
In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking […]
Facebook for Pages is changing! What should hotels and restaurants do?
On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]
