marketing

Over the course of the CRM: A Hotelier’s Guide blog series we’ve looked at what customer relationship management is, why it’s important, what it’s involved for hotels and its potential […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]

You may have guessed by now that we at Triptease are fully paid-up members of the CRM fan club. We believe that done right, it can work wonders for hotels, […]

  The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain […]

User Experience becomes even more important In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to […]

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]

Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to […]

The holy grail of any hotel’s online presence is securing bookings directly. Online Travel Agents have tremendous power within the hotel industry and they’re often the go to booking method […]

This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet […]

We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot […]