marketing

There’s an alarmingly broad spectrum across the hotel industry when it comes to technology uptake, and AI is the newest entity to find its place

Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings

AI is not the whole answer, simply a new ingredient.
Useful, powerful, sometimes brilliant, yet only ever as good as the humans guiding it

Let’s explore how digital marketing can transform your hotel’s reach and reputation and drive meaningful results in 2026

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search