marketing

A north star matters so much now. It is the thing that protects a hotel from becoming just another well-styled option in an increasingly crowded field

Here are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each

To maintain guest confidence and ensure a seamless transition from booking to check-in, avoid these common pre-arrival communication pitfalls

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

Hotels put so much effort into the Find and Book phases of the guest journey. Now it’s time to put the emphasis on the CRM in order to Grow

Personalization is more than a tactic, it is your competitive advantage. Here are six direct booking strategies that could define 2026

Hidden revenue in your existing database is not theoretical. It is measurable and scalable. Your database is a portfolio of future bookings waiting for you

Hotels must align their marketing campaigns and promotions to hit a booking timeline of one to three months to match today’s travel preferences

Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery