marketing

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

A hotel re-opening will likely be gradual, done by risk assessment, and probably include many restrictions. Knowing that, we should not just sit home and wait, we can prepare so we are ready

Cutting marketing budget during a crisis is a knee-jerk reaction for many hotels. Marketing is essential to win bookings, loyalty, and cement your market position before demand recovers

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

Apart from FAQs helping your business address key information in times like these, it is a key SEO tactic to ensure that your website achieves visibility online and is voice optimized

We have been speaking to hotels, revenue management experts and members of the hotel tech industry to see what their suggestions are. This article contains some of the top ideas provided

COVID-19 posts cannot include images or videos, but will stay on the listing for 14 days, and is currently being displayed higher up on the knowledge panel result in mobile search

Whether your property is closed or remains open, there’s no better time than today to start thinking about how to adjust your hotel’s digital marketing strategy