marketing

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

While the global impact of COVID-19 evolves, a recent survey of 500+ hoteliers indicates they are aligned on key recovery post-COVID marketing strategies

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build interest

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

As the early signs of recovery begin to unfold, we have identified seven virtues and sins of hotel marketing amid COVID-19

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents