marketing

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant