marketing

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively