marketing

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

When it comes to hotel SEO, it is often the small details that can improve your positioning. And after all, you’ve got to start somewhere, right?