marketing

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

Over time, direct mail – a once prized possession of great travel and hospitality marketers – has taken a backseat to hyper targeted digital advertising

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing