marketing

A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Let’s see together some of the most important pros and some of the most important cons, in order to decide how to allocate your marketing budget

We highlight the difference between inbound and outbound hotel marketing and how the two complement each other using integrated marketing communications

Both new and returning guests are important to any hotel but what is the real difference? What values does each bring to your table?

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support