marketing

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

Guest satisfaction is not just about making guests happy. It drives revenue, builds your reputation, and keeps guests coming back

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings