marketing

Why Direct Bookings Stall (Even When Marketing Looks Busy)

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

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How to Identify AI Traffic Coming to Your Website

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

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How to Write AI Search Optimized Hotel Content

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

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How to Create a Website that Builds Trust and Drives Bookings

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

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heart on a keyboard reflecting the importance for hotels to turn valentine day hotel searches into direct bookings

How to Turn Valentine’s Searches into Direct Bookings

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

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Optimising Your Hotel’s Online Listings

Instead of treating OTAs as a necessary evil, successful hotels today treat their listings as something far more useful. A shop window. A discovery source

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The Structural Misdiagnosis Behind Luxury Hotel Demand Generation

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem

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Revenue Hub Expert Partner Hotel Success Stories January 2026

Hotel Success Stories: Expert Partners January 2026

Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]

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Revenue Hub Expert Partner Hotel Technology Updates January 2026

Hotel Technology Updates: Expert Partners January 2026

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]

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10 Ways Hotels can Increase Direct Bookings in 2026

While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling

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