marketing
Why Direct Bookings Stall (Even When Marketing Looks Busy)
Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck
How to Identify AI Traffic Coming to Your Website
With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected
How to Write AI Search Optimized Hotel Content
How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?
How to Create a Website that Builds Trust and Drives Bookings
When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings
How to Turn Valentine’s Searches into Direct Bookings
Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes
Optimising Your Hotel’s Online Listings
Instead of treating OTAs as a necessary evil, successful hotels today treat their listings as something far more useful. A shop window. A discovery source
The Structural Misdiagnosis Behind Luxury Hotel Demand Generation
Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem
Hotel Success Stories: Expert Partners January 2026
Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]
Hotel Technology Updates: Expert Partners January 2026
Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]
10 Ways Hotels can Increase Direct Bookings in 2026
While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling
