marketing
How to Outsmart Seasonality and Win the Off-Peak Game
Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move
Hotels Can Win at eCommerce and Drive Direct Bookings
Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

How to (Legally) Get The Real Email Address of OTA Guests
Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically
Attachments are Out: Hotel Sales Should Switch to Embedded Links
If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

Expert Partner Hotel Success Stories – May 2025
Here is the round up of Hotel Success Stories from our Expert Partners during May, touching on revenue, bookings and guest experience
10 Types of Tourists You Could Attract to Your Hotel
In today’s evolving travel landscape, understanding diverse preferences of travellers is crucial for a hotel to attract and retain loyal guests
Hotel Photography: The Asset You Aren’t Assessing
If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Image Generation and the New Creative Advantage for Hotels
Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book