marketing

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

Conversion-focused website design is a secret weapon for those seeking growth, customer loyalty, and recognition from the community

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes