loyalty

Guest segmentation is a powerful way to make life easier for guests by personalizing offers that resonate increasing guest engagement and drive loyalty

The reality is simple: loyalty programs are fighting for the same eight seconds of focus as the latest viral dance trend or product review

Managing your online reputation is not just about guest satisfaction; It allows you to grow revenue and strengthen your hotel position in the market

The core principle is simple but powerful: Real value doesn’t have to be expensive for the hotel, but it has to feel meaningful to the guest

Curated experiences, smart rebooking, advocacy marketing and loyalty programs that feel personal are levers to turn guest experience into long-term loyalty

Hotels can’t survive on new, first-time bookings. Success comes from returning guests. How do you move beyond simple satisfaction to genuine loyalty?

Over 90% of companies now leverage some form of structured reward system. But what makes rewards so irresistible to consumers?

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

Understanding this silent evolution in guest psychology is a critical differentiator between hotels that merely satisfy and those that genuinely delight

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results