loyalty

The core principle is simple but powerful: Real value doesn’t have to be expensive for the hotel, but it has to feel meaningful to the guest

Curated experiences, smart rebooking, advocacy marketing and loyalty programs that feel personal are levers to turn guest experience into long-term loyalty

Hotels can’t survive on new, first-time bookings. Success comes from returning guests. How do you move beyond simple satisfaction to genuine loyalty?

Over 90% of companies now leverage some form of structured reward system. But what makes rewards so irresistible to consumers?

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

Understanding this silent evolution in guest psychology is a critical differentiator between hotels that merely satisfy and those that genuinely delight

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Gift cards aren’t just one-time revenue; they help build guest relationships. When someone receives a gift card, they often spend more than the value

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

Unified guest data can supercharge both revenue and guest satisfaction. But too many hotels are still operating with fragmented systems