Hotels

Content to Content: Engage With Guests Beyond Their Stay

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

Read more

Google Ads Budget Depletion Column: What Is It & How to Use It?

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place

Read more

Symbiotic Relationship of Revenue Management and Metasearch

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

Read more

7 Surprise & Delight Tactics to Improve Hotel Guest Satisfaction

With a little creativity and industry expertise, you can create personalized moments that optimize guest satisfaction and boost your bottom line

Read more

money with rope tied in a knot reflecting importance to manage your marketing budget effectively

How to Manage Your Marketing Budget Effectively

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

Read more

algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Key to a Future-Proof and Guest-Centric Hotel Experience

It’s not just about staying ahead of the curve, it’s about empowering your staff to focus on delivering personalized services that enhance guest experience

Read more

How Small Hotels Can Capture Overflow From Big Events

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Read more

Understand Seasonal Trends in Groups & Events to Maximize Sales

Group events continue to be a cornerstone of a profitable revenue strategy, so no surprise that hoteliers always eagerly anticipate event-related bookings

Read more

Why a Hotel Commercial Strategy is Now Non-Negotiable

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

Read more

Adopt a Front Desk Upsell Program That Outperforms Prearrival Email

Implementing a successful upsell program at registration requires not only training but also other considerations of leadership

Read more