Hotels
Don’t just manage revenue, create a holistic strategy
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]
The New Rules of SEO
Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]
Rate Conundrum: To Be (in Parity) or Not to Be?
NB: This is an article by Jean Francois Mourier, CEO of REVPAR GURU First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in France […]
How Hotels Can Stay Competitive in 2016
Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes […]
Marketing your hotel: 5 key things to understand
It’s easy to get caught up in the many different ways to promote your hotel, and, equally, it’s possible to waste time and money on things that are relatively […]
Why Hotels Need Big Data
NB: This is an article by Martin Soler, CMO, SnapShot Big Data and Hotels, Today It’s 2016. Yet, current rates in the hotel industry still depend on human decisions […]
OTAs tipped to lose market share to hotel direct channels
Hotels in the third biggest tourist market on the planet are starting to fight back against the dominance of OTAs. At least, this is the forecast contained within research from Phocuswright shared at the FITURTech […]
Hoteliers Action Plan to Maximize Revenue from Mobile
NB: This is an article by Max Starkov, President & CEO of HeBS Digital The full year results for 2015 are in and one thing is clear: the age-defining shift […]
3 Terms that Revenue Managers Misuse the Most
NB: This is an article by Robert Hernandez of Origin World Labs I have had the good fortune to engage with hundreds of Hotel Revenue Managers from every corner of […]
How will OTAs evolve in 2016?
NB: This is an article by Frederic Gonzalo, founder of Gonzalo Marketing In the past two or three years, I was fortunate to speak at a variety of travel […]
