Hotels

Any specialty, and hospitality is no exclusion, comes with its own set of technical jargon and acronyms. We hoteliers are bombarded daily with ADR and Revenue Per Available Room (RevPAR) […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of […]

  The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. What’s the equation for success?  Two of the major factors affecting […]

  A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]

Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]

Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom […]

In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]

NB: This is an article by Christopher Regalado, CEO and Founder of RevMar Digital For the last 10 years, I have been helping hotels and revenue managers refine their digital […]

Should a hotel guest check in be more like the guest experience at an Apple Store? The concept is not as far fetched as it seems. There have been many […]