Hotels

  Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one […]

  As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]

  The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]

  Airbnb this week fired back at a series of American Hotel & Lodging Association reports alleging the company is trying to avoid paying taxes in Los Angeles and other […]

  Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]

  NB: This is an article from IDeaS The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and […]

  OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]

  NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]

  If this week’s Panama Papers revelations have shown anything, it is that rich people will go to great lengths to hide their wealth from tax collectors. For sharing economy […]

  NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]