Hotels

Snapchat filters check in at independent hotels

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]

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US forecast: Cloudy with a chance of flat occupancy

Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]

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More hotels offer discounts for booking directly

Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them. On July 20, Choice Hotels International will introduce a members-only discounted […]

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Abu Dhabi hotels show revenue decline for May 2016

Hotels in Abu Dhabi were unable to offset the decline in revenue across the major operating departments in May despite significantly reducing both overhead and labour costs, according to latest […]

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Influencer marketing is ideal for hotels

For the uninitiated, influencer marketing can be confusing. For starters, the success (or otherwise) of influencer marketing can be difficult to track. The same can be said of other promotional […]

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5 Features Not In an Airbnb & How To Take Advantage

With the increasing popularity of the vacation rental website Airbnb, it is more important than ever to leverage your hotel’s unique qualities to ensure guests keep coming back to stay. […]

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The 1-2-3 of Conversion Optimization for Hotels

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

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Staying Ahead of Distribution Technology

Technology and the ever-evolving online distribution landscape have transformed the way travelers are booking their trips. This makes it an exciting time for consumers and hotels, particularly as we see […]

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Hotels should fight against OTAs mirror marketing

So, I bet if I ask you what your main concerns are as hoteliers when battling OTAs, there would be two responses… The level of commission The stranglehold of rate […]

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Smart Intent Data Marketing: Maximize Direct Bookings

  Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they should be utilizing it for customer engagement and marketing. Many […]

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