Hotels
Travel Image SEO to Get More Google Image Search Traffic
Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]
Fragmented Performance Dampens Spring Hotel Outlook
NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]
3 Simple Strategies to See Direct Booking Skyrocket
NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]
The Painful Truth About Hotel Website SEO
NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]
OTA call center outsells, outservices big brands
NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]
Why Airbnb Won’t Be Great at Selling Hotel Rooms
Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]
3 emerging trends for digital marketers with an eye on APAC
Brand campaigns and technologies like programmatic may be less mature in the Asia Pacific, and to promote them you need a mascot! 1. Brand marketing needs more focus than direct […]
Dealing with OTAs isn’t only about incremental revenues
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China. Foreign hotel chains don’t label all […]
3 Tips Hotels Can Learn From Airbnb User Experience
We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article from nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand […]