Hotels

What is SnapShot up to with hotel data analytics?

In June, SnapShot Travel, a data analytics company in Berlin, opened up its core product to hoteliers. As Tnooz noted when we first profiled the company in a 2013 Startup […]

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Get to know your guests with guest profiles

  NB: This is an article by Nicki Graham, Marketing and Communications Manager at Guestfolio ‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one […]

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Dynamic Rate Marketing and How You Can Use it?

NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]

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Hotel technology: integrated cloud-hosted solutions

Offering the convenience of one fully integrated solution from one vendor to satisfy all of the Hotel’s IT needs is the main aim of the next generation of software providers […]

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Marriott brings its social media war room to Europe

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

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Checkmate. TrustYou is now wherever guest feedback happens

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

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Hotels vs. Airbnb: Let the Battle Begin

Ever since Airbnb entered the lodging scene in 2008, the hotel industry has cast a wary eye, noting its popularity with young travelers. Despite a strong year for hotels — […]

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The perfect metasearch engine is yet to come

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

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Fighting Rate Disparity: Keep Your Room Rates in Check

Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]

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What OTA Commissions Are Costing You

Reducing your OTA commissions; is it worth it? As Dennis Schaal recently reported in “The Definitive Oral History of Online Travel”, it’s been more than 25 years since the birth […]

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