Hotels

Ratings or reviews: learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This […]

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U.S. online hotel room rates are up 0.6% from a year ago this October

Hotel room rates in the top-25 most popular U.S. destinations are averaging $219.06 this October, up from $212.57 in September, according to online hotel room price indices from trivago’s unique […]

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Best Practices: Upselling and Improve Customer Satisfaction

From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to increase their business’ growth and profitability. However, these are not just tools to boost profits, […]

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10 Key Trends for Modern Revenue Management

The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools, what’s the equation for success? Two of the major factors affecting a […]

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US RevPAR Stays High but Concerns Linger

The US hotel industry continues to be a good news/bad news story. The lodging sector has experienced RevPAR growth for 79 consecutive months, and by the end of this year […]

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How travel brands are capturing millennial interest on mobile

There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]

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Will Direct Booking Strategies Impact OTAs?

A recent Morningstar study, “Hotel Direct Booking Campaigns Won’t Hurt Priceline and Expedia Says Study,” asserts that the impact of major chains’ direct booking campaigns on online travel agencies will […]

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Does It Really Pay to Book Direct?

These days, hoteliers talk a good game when trying to convince travelers to book directly. “Stop Clicking Around,” Hilton urges in a current campaign. “It Pays to Book Direct,” Marriott […]

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Use Online & Voice Channel Analytics to Understand True Digital ROI

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]

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Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]

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