Hotels
Five pre-stay communication techniques to help improve your guest experience
Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. […]
Inside the Hotel Industry’s Plan to Combat Airbnb
Last year, Airbnb underwent a rough regulatory patch. The short-term rental company became a Federal Trade Commission target last summer after three senators asked for an investigation into how companies […]
Enabling technologies for hotel guest experience management
According to The 2017 Smart Decision Guide to Hotel Guest Experience Management, released last week by Starfleet Research and currently available for complimentary access, technology expenditures this year are largely […]
Revenue management is key, Qatar hoteliers agree
Revenue management has become an expert specialism, and hotel schools could do more to equip their students with its foundations; so said the panellists discussing the topic, “Boosting Profitability – […]
Hotels Still Afraid to Take on Expedia and Booking.com Despite Rule Changes
The power of Expedia and Booking.com doesn’t seem to have been dented by the well-publicized competition law changes made in countries across Europe over the past few years. A new […]
How to optimize your hotel’s presence on Google
Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]
6 simple hotel marketing strategies to drive profitability and revenue
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already […]
10 Under-the-Radar Advantages for Independent Hotels
The independent hotel market in Europe is a big business, in terms of employment, tourism and contribution to local economies. Most importantly for the players in the industry, independent hotels are […]
As a Shopping Tool, Consumers Rate Online Business Review Sites Highly
TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]
Small Hotels Boost Business with Loyalty & Reward Programs
Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and […]
