Hotels
U.S. Hotels Could Face RevPar Pressures in 2017
“I wouldn’t be surprised if it’s sort of a schizophrenic year,” PwC’s hospitality industry leader Scott Berman said, referencing the unpredictable U.S. political climate, as well as economic factors. “There’s […]
The (ongoing) trouble with travel distribution: Customer experience
The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]
How to Build Success with Metasearch Campaigns
The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales. […]
6 ways to improve your hotel website design
The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]
7 Signs Your Hotel Marketing is Out of Control
It’s easy to see how things can go off course in hotel marketing. NB: This is an article from Tambourine With an array of channels, disparate vendors and multiple audience […]
Data, data and more data: travel’s big driver in 2017
On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]
Hotel and Mobile Boost OTA Online Bookings
NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]
The Sharing Economy: Opportunities for Hoteliers
Attend a hotel conference these days and the issue of the sharing economy is likely to raise its head, in particular competition from short-term rental services via the internet. Airbnb […]
Revenue Management: Capturing untapped potential
Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Competent revenue managers should be […]
The Ultimate Guide to Hotel Email Marketing
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]
