Hotels

How to get more bookings through your hotel’s Facebook page

Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]

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7 Practical tips to improve online reviews of your hotel

In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have […]

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Will Google become a dominant force in hospitality?

Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use […]

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Taking advantage of indecision to drive direct bookings

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]

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3 Types of Data Every Hotelier Needs to Access

It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just […]

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The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]

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Four ways hotels can increase direct bookings

A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]

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How to transform your hotel marketing with storytelling

Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to […]

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5 Ways Text Messaging Improves the Experience of Your Hotel Guests

High quality customer service is vital in the hospitality industry because competition is fierce. When you create loyalty programs for your guests and you send out exclusive deals through text […]

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Revenue Management: Move from Tactics to Strategy with Data Integration

As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data […]

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