Hotels

No one likes to get a bad review online. The sinking feeling when you see a one or two out of five rating and the harsh criticisms of unhappy guests […]

When you think of Black Friday and Cyber Monday, you probably think of long lines and deep discounts at your favorite shop. Or perhaps your mind flashes to a crowded […]

The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]

During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness the […]

What started as a Pumpkin Spice Latte favorite at Starbucks, pumpkin spice has morphed into nearly every aspect of consumer goods. The U.S. pharmacy company CVS even offers pumpkin spice […]

Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and […]

The discipline of revenue management continues to evolve and expand into more revenue-generating areas of a hotel. As hotels start to think about some of these key areas where revenue […]

With an increasing reliance on online travel agents (OTAs), the emergence of strong competition, and higher expectations from guests, a huge challenge for hotels is maintaining their profitability. One of […]

Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]

Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial […]