Hotels

Hotel budgets are impacted by myriad factors like seasonality, economic conditions, events, and competition. Even unanticipated occurrences such as extreme weather conditions have the ability to dramatically skew your budgeted […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

Today, a revolution is happening in hotel revenue management as hoteliers with the highest profit expectations are beginning to follow the customer instead of the product. They are using advanced […]

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons. I think it is […]

The world is on a mission to go green and the hotel industry is joining the movement. Starting with removing plastic straws from their properties, major hotel chains including Hilton, […]

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

Chatbots have been spoken about at length across many industries where customer service is a key aspect of running a successful business. Not the least of these is the hospitality […]

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s […]