Hotels

Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]

Remember when the first hotel websites came online? It was 1994 and Hyatt was among the first chains to launch one. There were many years after this spent convincing the […]

Almost two decades after the big expansion of Revenue Management throughout the hotel industry, Directors of Revenue Management still make 20% less than Directors of Finance and Accounting (payscale.com). NB: […]

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.

As digital marketers, we can ramble off best practices for your hotel’s social media accounts, websites, and search engine optimization until we lose our voices. While our team members are […]

If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. NB: […]

Now that we’re a couple weeks into 2019, are the revenue management plans you have in place going to maximize your profits this year? NB: This is an article from […]

There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability. NB: This is an article […]

Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]

When you’re busy running an apartment, hotel or B&B, it can be difficult to find a few minutes to come up with ideas for your accommodation blog. NB: This is […]