Hotels

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, […]

Today’s hotel guests are more aware and informed than ever before. They know their rights and will not settle for anything less than what they expect from a hotel. NB: […]

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Share and why it is so important, but often over looked, in […]

Smart hoteliers keep a close eye on their local destination marketing organizations (DMOs). It’s a crucial part of understanding and identifying where your own marketing tactics can ultimately align with […]

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape […]

The “WOW’ factor is critical in building lasting impressions. And these moments help open doors to many important things: guests loyalty, word-of-mouth marketing, and increased long term business.

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

For modern-day consumers, the decision to book a hotel online comes down to two equally important factors: how desirable a hotel is from a value and quality standpoint and how […]

It’s been tough sledding for hotels in the Middle East & North Africa. February marked the sixth consecutive month of year-over-year profit decline, in spite of a slight rise in […]