Hotels

Benchmarking and KBI’s were all the rage but today you don’t hear much about their usefulness or how to create them. There is a good reason they have fallen out of sight in the hospitality industry.

You’ve done the right thing by adopting a hotel PMS. But you are still struggling to sell more rooms via online channels and finding it difficult to manage your hotel’s online reputation.

Although Airbnb was initially perceived to be a potential threat to economy hotels we found that Airbnb also had a significant impact on the luxury segment.

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

Data security means protecting data from being accessed, stolen, or damaged by unauthorised persons. Data security may be impacted by cyber attacks and can have serious consequences

Just saying you’re now focused on your guests doesn’t mean you actually are. In fact, if you think about it, making this change means running a different business.

More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.