Hotels

By focusing on demand forecasting, we can establish price customisation strategies, working from a Customer-Centric Revenue Management view

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

With favourable margins and a shift in customer consumption, Food and Beverage can become an essential lever to increase hotel revenue

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds