Hotels
US Hotels GOPPAR Slips for First Time in 2019
April was the first month of the year to see a year-over-year decline in profit per room at hotels in the U.S., as a drop across all revenue centers was impacted by rising costs.
A 6 Step Guide to Underwriting Channel Mix Opportunities
This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.
Email Marketing is Not Dead for Hotels!
Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!
Review Your OTA Contracts and Start to Take Back Control
Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.
How to Prepare for Different Traveler Types in High Season
It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.
Pricing? Don’t Forget Your Customer
To base your room pricing on what customers are truly prepared to pay is not just a work towards but something that you would need to constantly review.
Is Group Business the Missing Piece to Your Revenue Management Strategy?
As a hotelier, ask yourself: Is group business the missing piece to your revenue management strategy? If so, what tools do you have in place to change that?
Airbnb Eliminates Most Guest Fees to Take on Booking Holdings
In a game-changing move to better compete against Booking.com, Airbnb is eliminating guest fees for many property managers and hotels that sign up for its service beginning June 4.
Ctrip vs Alibaba: 2 Approaches To The Chinese Travel Industry
Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.
Decreases in GOPPAR, RevPAR Underscore Tough April for UK Hotels
Hotels in the UK suffered their largest margin of year-on-year profit decline since late 2016, as ancillary revenues fell and costs soared in April