Hotels

In the past few years, Airbnb has been quietly departing from its roots to developing branded hybrid hotel-condo towers, offering boutique hotel listings, and buying a hotel room booking company.

In order to improve your front office operations, you have to have a great team. Here are a few tips and to improve the front desk employee performance which leads to a better guest experience.

Independent hotels in Asia far outnumber chain hotels but lag sorely behind when it comes to booking numbers. Still, alternative solutions serving these smaller hotels are rising.

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

Hoteliers seeking to optimize their distribution mix must examine the costs, profitability, and performance of each channel, with regard to business goals and customer segments

As temperatures drop and competition heats up, try to offer guests something a little different for Christmas to stand out. Aim to spread holiday joy to guests and you’re sure to win holiday bookings

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

For hotels, the GOPPAR benchmarking metric bridges the gap between what your hotel makes and how much you’re putting into operations. You can use it to build a detailed hotel operational strategy.

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.