Hotels

Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.

As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement

A tough year for MENA hotels mercifully came to an end in December. Profit per available room was down 5.4% y-o-y, negatively contributing to an overall 9.3% YOY GOPPAR drop for the year

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Revenue fluctuates as hotels experience changes in demand, but managers are able to exert their influence in the face of these cycles. The first step is to plan ahead for low demand

The ripple effect of incentives leads to long-term benefits to your hotel, including repeat guests, increased direct bookings and brand advocacy

In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate

The year ended on a strong note for hotels, represented by a fourth consecutive month of y-o-y profit growth on a per available room basis. GOPPAR soared in the month, finishing 9.8% above

The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our

Unfortunately, cancellations aren’t going anywhere – take comfort in the fact that cancellation rates from direct bookings are generally much lower than on other platforms!