Hotels

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through:

Hotels don’t need one technology provider that says they have all the options. They need unrestricted access to all the options via a Think Small solution. The Beetle of hotel tech

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites

As Google has risen to become a travel powerhouse in recent years, a complex situation has developed between the search giant’s marketing efforts and its travel selling arm

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

While data suggests a decrease in group bookings, hotel DOSMs hoping to tap into new or additional markets to shore up group business need to look outside the 3rd party meeting planner tools

End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority