Hotels
Shifting Sales Priorities is Key to Resurrecting Revenue Streams
Use the information you’ve pulled on local business prospects to help your sales teams better understand the psychographics of each account so they can start warm conversations
6 Very Convincing Signals It’s Time To Restart Your Hotel Marketing
As we start to see search volume increase for hotel terms and governments relaxing stay at home orders in the next few weeks, pent up travel demand will evolve into bookings
Right Channel per Right Room Type: Inventory Management per Channel
Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well
Preparing to Revenue Manage the Rebound
As governments announce plans for lifting lockdown hotels face the shared challenge of designing and executing rebound revenue strategies in a moment when the details remain unknown
Hotels vs OTAS: Focus on Data Driven Smart Distribution
I have seen hotels that succumbed and hotels that resurrected and overcame competition, only by changing their distribution strategies and by balancing their channel mix
COVID-19: (Updated) Travel Impact Insights Middle East and Africa
Domestic travel sees an increase in popularity as travel restrictions begin to be lifted, many regional airlines continue to extend the suspension of flights and large, global events, continue to be shifted
Crisis Recovery Shape, Strategy Considerations and Revenue Forecasting
We talk with Dan Skodol of Cendyn about post crisis recovery shapes, scenario startegy planning and the importance of revenue forecasting as we exit
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. NB: This is an article […]
4 Steps To Plan For A Second Wave Of COVID-19 (Or Any Other Crisis)
We don’t know what a second wave will look like, and we of course hope there isn’t one, but being prepared now will hopefully alleviate some of the trouble later
The Covid-19 Effect: Europe’s Hotel Demand Trends
As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches