Hotels

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

Hoteliers should explore all distribution options, including how these channels can benefit their hotel, to create a multi-faceted mix meeting market needs

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

Everyone needs their bogeyman. Airbnb really irritates the hotels. But mostly they have been ignoring Airbnb until they can’t ignore it anymore

Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

Whatever you’re including in your room rates plan, keep in mind what will be operationally possible, and what guests will be comfortable with

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data