Hotels

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

The end of cookies and mobile identifiers affects all marketers, but hotel marketers may feel it more as only a minority of hotel guests are repeat visitors

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations

In order to get travelers started on the process, it’s key to examine the needs of the traveler. What are they, and how do they influence booking decisions?

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

While a Rate Shopper is critical to understanding comp set. Without the right tools to understand your own rates and distribution your actions may be futile

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical