Hotels

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

Doing your month-end and having a final financial statement each month within one week is the benchmark for a team and system that works well

Bleisure trips and workations are two sides of the same coin, but they’re also completely different. People experiencing them have different motivations

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

Business strategy and impact on room (and other outlets) pricing is veering in so many different directions that analytics, without supervision, can’t track

Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions