Hotels

Keep reading to explore the similarities and differences between guest services and guest experiences, and how to deliver each seamlessly

In 2025, hotel marketing isn’t just about booking a few extra nights. It’s about using creativity and data to create an unforgettable guest experience

How can you harness your hotel guest directory potential, keep guests informed, drive engagement with hotel services and increase revenue?

Instead of spreading your attention across many metrics, concentrating on a few KPIs ensures the hotel team aligns with the most critical business drivers

Business travel appears at last to be on solid footing and the lines between business and leisure travel are continuing to blur

Junk fees are mandatory fee that are not included in the initial room price of a hotel or STR. The most common examples are resort fees

Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early

This is where smaller, independent hotels can press their advantage over larger chains, creating a boutique rather than bland identity

Early check-in and late check-out options not only enhance the guest experience but also create additional revenue streams for your business

There are substantial benefits to price optimization. It helps you maximize revenue during high-demand periods and avoid underpricing at slower times