Hotels

Travel is back, but traveler flows are shifting. Three major shifts have been identified that industry stakeholders should consider for the future

Many industry sources share that an average restaurant has a profit margin of about 7% but recognize yours can fall anywhere between 0-12%

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

More than just a room to sleep in, successful hotels provide a highly personalized, immersive stay experience that reflects a combination of factors

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.