Hotels

The AI Advantage in 2025: What’s Ahead and How to Prepare
The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

Why Social Media is Essential for Hospitality in 2025
Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away
Trends and Tactics for Hotel Marketing Success in 2025
The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future

Hotel Forecasting: How to Plan and Price More Strategically
We explain how to use forecasting insights to optimize pricing and inventory, improve operational planning and exceed budget targets

Secrets to Winning the Corporate Contract Rate Game
We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way
Maximizing your TikTok Campaign Potential
Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand
The AI Revolution in Hotel Pricing: Beyond Dynamic Rates
As AI continues to evolve, so too will the art and science of hotel pricing, promising an exciting and transformative future for the industry
Thinking Outside the Box: Creative Strategies to Drive Revenue
Now is the time to get those creative juices flowing and design some fun and innovative ideas that can drive more revenue!
Transforming Your 2025 Budget into a Dynamic Forecast
A key part of your forecast is building “What-If” scenarios. This planning allows for proactive adjustments to your operational and financial strategies
What is the Booking.com 2025 Review Score Update?
The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience