Hotels
Giving Your Content Marketing a Refresh
There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels
Which Guest Feedback Tool Is Right for Your Hotel?
The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property
The Future of Online Hotel Bookings
Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes
Booking Pace: A Love Affair That Can Be Misleading
Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity
Hotel Marketing Strategy: COVID Friendly Email Subject Lines
You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened
How Can My Hotel Recover from the Pandemic? Focus on Feedback
A solid guest survey and feedback strategy is the grounding force your hotel needs to guide your future initiatives and ensure continued success
A Year Later, the Hotel Industry Recalibrates, Reassesses
Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand
Meetings and Events Are Returning …. So Now What?
We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service
Answers to Every Question You’ve Ever Had About Google Hotel Ads
Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads
The Best Way To Get A Higher Ranking On TripAdvisor
A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:
