Hotels

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

“It’s reassuring to see so much momentum for a return to business travel, with more optimism, willingness to travel and an increase in bookings

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

To maintain your hotel reputation takes a consistent effort. Understanding the importance of guest feedback, you can develop a plan to earn positive reviews

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Hotels using OPERA PMS and OXI can now leverage automated digital upselling to increase profits through full 2 way integration with Roomdex