Hotels

Revenue Managers are Superheroes

The primary role of every revenue manager is to perform analyses, provide recommendations, develop strategies, or respond to ad-hoc requests

Read more

man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Unlocking Efficiency and Revenue: Deep Q-Learning

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

Read more

city skyline with offices and multiple hotels reflecting the need for hotel owner operators to get to grips with revenue management

Revenue Management From The Hotel Owner/Operator Perspective

There are many benefits of implementing a data-based revenue management practice at a property, especially for the owners/operators

Read more

Loyalty Program Gamification: Engaging Members with Rewards

By addressing the limitations of traditional loyalty programs and introducing elements of fun, gamification ensures a more vibrant customer relationship

Read more

How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

Read more

How Revenue Analytics Transforms Hotel Performance

Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency

Read more

person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing

Breaking Down Silos: The Evolution of Hotel Sales Departments

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive

Read more

one girl whispering to another girl illustrating the impact for a hotel of reputation management

Reputation Pricing: How to Use Your Reputation to Increase Rates

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations

Read more

image about Visit Group and Atomize Announcing a Strategic Partnership

Visit Group and Atomize Announce a Strategic Partnership

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

Read more

How Google and Meta Could Disrupt Travel Discovery with AI

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Read more