Hotels
Revenue Managers are Superheroes
The primary role of every revenue manager is to perform analyses, provide recommendations, develop strategies, or respond to ad-hoc requests
Unlocking Efficiency and Revenue: Deep Q-Learning
In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse
Revenue Management From The Hotel Owner/Operator Perspective
There are many benefits of implementing a data-based revenue management practice at a property, especially for the owners/operators
Loyalty Program Gamification: Engaging Members with Rewards
By addressing the limitations of traditional loyalty programs and introducing elements of fun, gamification ensures a more vibrant customer relationship
How Hotel Marketing Drives Revenue Beyond the Reservation
If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy
How Revenue Analytics Transforms Hotel Performance
Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency
Breaking Down Silos: The Evolution of Hotel Sales Departments
The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive
Reputation Pricing: How to Use Your Reputation to Increase Rates
The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations
Visit Group and Atomize Announce a Strategic Partnership
This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel
How Google and Meta Could Disrupt Travel Discovery with AI
We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies