Hotels

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

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Room Distinctions to Revenue Engines: Rethink Hotel Sales

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

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Boosting Direct Bookings through Strategic SEO Optimization

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

What is RevPAC: Meaning & Formula for Hotel Owners

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

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Last Minute Bookings: Impact for Revenue Management Pricing Data

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

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warning flag on a beach illustrating how Black Friday can be a risk to hotels of revpar cannibalization

How to Spot the Warning Signs of a Broken Revenue Strategy

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

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The Ultimate Hotel Guide to Seasonal Paid Search Marketing

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

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How to Increase Hotel Bookings with Smarter Data Use

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

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Your Event Space is Booked But is it Profitable?

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

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Stop Leaking Money: How PORM Plugs Your Hotel Profit Drain

Profit-Oriented Revenue Management (PORM), a framework designed to shift your focus from simply chasing revenue to actively driving profit

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