Hotels

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property

We can continue to build strong revenue teams and a sales culture focused on taking care of our guests in order to further drive revenues and profitability

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick

Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI

Consumers are on the move again, requiring travel providers to think about how best to balance supply with demand in the wake of nuanced considerations

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations