Hotels

Your Guide to Increasing Local Guests Bookings

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

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Driving Occupancy by Segment During Changing Times

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

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London skyline great advert for hoteliers and important for them to understand the revenue management trends to navigate the uk market

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

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cake layers like different hotel distribution channels

6 Steps to build an effective distribution strategy

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

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Business Travel Demise Could Have Far-Reaching Consequences

Business travelers subsidized other travel, to some degree, so as they disappear, airlines are figuring out how to cut costs

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Revenue Management Helps Stave off Discounts During Covid-19 Crisis

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

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Why Entity Based SEO is the One Strategy You Need to Implement

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

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Those Increased Direct Bookings? They Won’t Keep Coming Without Effort

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

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What Are The Hospitality Trends For 2022?

From sustainability to staycations and greater focus on experiences, the key hospitality trends in 2022 we see are all focused around a new kind of guest

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thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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