Hotels
Your Guide to Increasing Local Guests Bookings
With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms
Driving Occupancy by Segment During Changing Times
Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy
London Sees 40% Uplift in Hotel Website Conversion Rates
Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London
6 Steps to build an effective distribution strategy
Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels
Business Travel Demise Could Have Far-Reaching Consequences
Business travelers subsidized other travel, to some degree, so as they disappear, airlines are figuring out how to cut costs
Revenue Management Helps Stave off Discounts During Covid-19 Crisis
The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions
Why Entity Based SEO is the One Strategy You Need to Implement
Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more
Those Increased Direct Bookings? They Won’t Keep Coming Without Effort
Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?
What Are The Hospitality Trends For 2022?
From sustainability to staycations and greater focus on experiences, the key hospitality trends in 2022 we see are all focused around a new kind of guest
Let Us Be Clear Revenue Managers Do Not Create Demand
Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for