Hotels

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing

Upselling strategies enhance experience, are tailored to guests and shouldn’t feel like a hard sell. Importantly, it should be used over the guest lifecycle

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

The era of one-size-fits-all payment methods is fading. Hotel flexible payment options provide adaptable and diverse ways for guests to secure their room

So many hotels underutilize their sales CRM. Developers of these systems have made them so complex that the basic, most important functions are buried

If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business

Capacity-oriented KPIs have become the norm for performance evaluation in the hotel industry but this focus can lead to financial short-sightedness

Google’s latest cookie delay doesn’t mean marketers should stop what they are doing to prepare. Marketers must continue to audit and test current setups

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility