Hotels

Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

in pursuit of delivering exceptional on-site service, the pre-arrival experience is often overlooked, but it is well worth upgrading – here is how

We explore common communication mistakes hotels make, and how to transform them into opportunities that drive guest satisfaction

This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale