Hotels

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

Marketing clichés like “home away from home” or “luxury redefined” are doing your hotel zero favors. They are overused and uninspired

Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need

Creating and targeting guest personas will enable your hotel to tailor content and messaging to the specific needs and preferences of your target guests

Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals

Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

Before jumping head-first into social selling, it´s always important to understand why it can matter so much for your hotel

Round up of Expert Partner Hotel Success Stories – Flyr for Hospitality, Cloudbeds, Atomize and SiteMinder

Round up of Expert Partner Hotel Tech Updates and Awards – HiJiffy, The Hotels Network, Atomize, RoomPriceGenie, SiteMinder and Cloudbeds